People should never judge a book by its cover, but in business, buyers do when they review products.
They think product packaging is an extension of the brand, and they make a purchase if they like the way it looks.
When running a business, you need to create product packaging that stands out, attracts new customers, and shares your values and story. You might think that a simple box can’t do all of these things, but if you choose the right packaging supplier, it will provide more than a sturdy, sturdy cover. What message do you want your products to convey? Do you want to generate excitement or nostalgia? Packaging has the power to bond emotionally with your audience, so you need to make sure you create one that attracts buyers. Here’s how to do it:
Before creating the box design
There are three questions you should ask yourself before contacting the packaging supplier:
- What product do you want to sell?
- Who buys it?
- How do they buy it?
What products do you want to sell? This is a simple but important question as it helps you identify if there are any logistical necessities that she needs. If it has odd dimensions or special shape, you may need to customize the packaging.
Who buys the product? Are you addressing men, women, or both? Are children or adults using it? Are you selling it to environmentally conscious customers? Are you an eco-responsible company? The ideal box appeals to your ideal audience, so it’s crucial to identify your target audience before you begin the design process.
How do they buy it? Do you sell the products online? In a small store? In a supermarket? If the products are shipped to worldwide, you should choose strong packaging. If you are selling them in a supermarket, you need to choose one that stands out from your competition.
During the packaging design process
Once you have answered the above questions, you can begin the creation process. Keep in mind that you want your packaging to tell a story, so whatever choices you make should support that decision.
Each packaging has three layers: the inner packaging, the outer packaging and the product packaging. Depending on the product you’re selling, you might need one, two, or all of them.
Your customers see the outer packaging, the part that protects the contents from external elements. Most of the time, this is the same box the product is shipped in.
The inner wrap keeps the contents safe and you can choose from tissue paper, packing peanuts, and bubble wrap. If you want to keep the contents fresh, you should go for a sealed bag.
The packaging supplier will present you with a list of suitable packaging types for your product. Sometimes it is difficult to choose between two different types and there are some factors that you need to consider.
Start with the product because that is the determining factor. Liquid products limit your options, but you can use your creativity to find something unique.
Then you need to identify the competition because they are already selling a similar product in a package. You want to choose something that is right for your product, but also stands out when listed with others.
And you must not forget the budget because it has the last word in your choice. Work out what the budget is per part and how much that will add to the price the customer will pay.
During this step, you will need to rethink the first three questions you had to answer. The answers will influence the information architecture of the packaging. When someone chooses your products from the shelf, checks all the elements of the architecture, but remembers only one of them, so you have to decide which post you want to share.
You can have photos with the products, customer testimonials, and a witty explanation of how it fixes a problem, but you have to choose the thing you want people to remember after the product is back on the shelf. . If you are working with a supplier like Atlantic, you must inform the buyer that they have environmentally friendly packaging and if they buy the product, it is reducing waste that damages the planet.
You should evaluate the design of the product packaging and make changes if some aspects do not match your preferences and values. When the packaging supplier sends you the samples, you should ask yourself a few questions:
Is it clear what my product is?
When someone looks at the product, is it clear to them what it is? People only buy things they understand, so you need to make sure that doesn’t bother them. For example, a big mistake cleaning suppliers make is choosing bottles that look like soda. This is a bad way to draw attention to your product as it can lead to accidents.
Does the packaging honestly represent the contents?
The biggest mistake you can make is denature the product on the packaging. If you include photos, use real photos of the content. If you sell blueberry muffins and the photos show a muffin full of blueberries, but it actually has two or three, your customers will be disappointed and will never buy from you again.
What will it look like in stores?
When selling products in the store, self-impact is crucial. So you want to sell a product in a visible box, when it’s lined up next to others to get attention. Place important information on the front and center of the package. Try to imagine what it will look like next to the competition when placed together. Go to one of the stores where you want to sell it and try to find out where it will be placed. Do competitors choose to pack in a similar color?
The packaging is as important as the product because it determines its success in the market. Only a well-designed design will attract the right audience.