PriestmanGoode’s planet-friendly take-out food packaging
One year after designing PriestmanGoode’s take-out food packaging solution ‘Zero’ for Wallpaper * Re-Made, we find out how the project has evolved
In early 2020, Wallpaper * posed a problem for PriestmanGoode: the mass of excess waste produced by food packaging. His solution was “Zero,” a holistic reinvention of the entire take-out delivery system – convenience with a conscience.
The “Zero” concept included a range of reusable and planet-friendly food containers and delivery bags, which the team brings to life in collaboration with sustainable material partners: Ananas Anam (Piñatex), Euphoam, (Lexcell, Made With Yulex), Crafting Plastics Studio (Nuatan), Paula Nerlich, (Cocoa_001), Ty Syml (Mycelium) and Margarita Talep, (Desintegra.Me). It also involved a system of rewards – such as discounts on future orders – designed to encourage a circular economy mindset.
Top: 3D printed models of PriestmanGoode’s “Zero” take-out containers, made with environmentally friendly materials. Above: Alternative materials from a range of sustainable manufacturers that could be used in the production of the project
“Zero” proved to be an instant hit, with small start-ups, restaurant chains, food producers and global brands identifying its potential as a game changer. “The project seems to be resonating with resonance. to people in all markets. It has been shown that there are other ways of approaching food delivery and presentation that address sustainability, aesthetics, customer experience and business needs, ”says Jo Rowan, Director strategy partner at PriestmanGoode.
So where can “Zero” go from here? PriestmanGoode took last year to think outside the box. “I think there are endless possibilities and applications, from packaging to furniture, interiors and even transport,” says Maria Kafel-Bentkowska, responsible for colors, materials and finishes. “We see it in beauty, for example, where some brands focus on natural products in environmentally friendly packaging, which is either compostable or reusable. Even the largest supermarkets are starting to test bulk buying without packaging as a way to reduce waste. ‘
The pandemic has put a new emphasis on food hygiene. The team continues to explore the potential of antimicrobial additives, reactive materials and a communication strategy for safe delivery processes with minimal human contact.
Covid-19 has also brought regressive views on disposable, but while plastic consumption may have increased, initiatives, legislation and research have doubled on waste as well. “We have seen a lot of new plastics entering the market as a result of the pandemic, in PPE and test kits for example. But this seems to have made it possible to increase awareness of the problem of plastic waste in all industries, ”explains Kafel-Bentkowska. “It is encouraging to see that there is now momentum from all sides to tackle this problem. For systemic change to occur, we need a change in consumer behavior, in supply chains and in legislation. ‘ §